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Welcome to the Vytaliving Privacy Notice.


This information has been produced to help you understand everything you need to know about the way Vytaliving collects, uses, and shares personal data, what your legal rights are and how to exercise them.We hope you’ll take some time to read this document; we’ve tried to keep it all as simple as possible and to avoid jargon, and we’ll make our best efforts to keep you informed if there are any changes to the way we process your personal data in the future.


Vytaliving takes its responsibility for protecting your data very seriously and we do advise you get to know our practices. If there’s anything here you don’t understand, or if you want to ask any questions, please feel free to contact us.


Who is the Data Controller?

We are Vytaliving.

Registered address: Nicklin Llp, Church Court Stourbridge Road, Halesowen, West Midlands, B63 3TT

Registration number: 02003504

In this document Vytaliving may be referred to as “we”, “us”, or “our”.


What kinds of Personal Data does Vytaliving Process?


Vytaliving collects personal data for various purposes; with that in mind we have created a list of the types of personal data that we may collect, either directly from yourself or from other sources, in order to achieve those purposes.

The kinds of personal data we may collect include:

Customer / Client Vytaliving: normal transactional data (email address, delivery address, name, phone number), then card details for payment which is processed by paypal, shopify pay, google pay.

Pharmacy: normal transactional data (email address, delivery address, name, phone number), then card details for payment which is processed by barclaycard. Additionally, we collect health information included by not limited to weight, age, height, medication history, diagnosis history, pregnancy and more)

Applicant / Temp / Volunteer / Intern Contact details and CV.

Candidate Contact details and CV.

Supplier / Trader Contact details, company address, Bank details


What are the reasons Vytaliving collects Personal Data?


Legal Obligations. Vytaliving uses personal data firstly to fulfil any contractual obligations that exist between us and yourself. Where we request personal data be provided to enter into, or meet the terms of any such contract, you will be required to provide the relevant personal data or we will not be able to deliver the goods or services you want. In such cases the lawful basis of us processing the personal data is that it is necessary for the performance of a contract.

We are required by law to process personal data for purposes relating to our legal obligations, these include:

  • To provide for our financial commitments, or to relevant financial authorities.
  • To comply with regulatory requirements and any self-regulatory schemes.
  • To carry out required business operations and due diligence.
  • To cooperate with relevant authorities for reporting criminal activity, or to detect and prevent fraud.
  • To investigate any insurance claims, claims of any kind of harassment or of discrimination, or any other claim
  • whereby the organisation may have to defend itself. 




Vytaliving may process Personal Data for the following purposes where it has received consent to do so:

  • You may withdraw your consent for us to process your personal data for these purposes at any time; after a
  • withdrawal of consent request is received, we may have to contact you to verify the request.
  • Withdrawing your consent for us to process your personal data will not affect the lawfulness of the processing
  • beforehand.
  • If you are under the age of 13, you must have permission from your parents or guardians to use our online services.
  • This is called ‘parental consent’.
  • If we find out that any person under the age of 13 is using our services without the proper parental consent, we may
  • have to stop that service; this might include deleting your accounts and any data that you have added to them.

Legitimate Interests


Vytaliving may process Personal Data for any of the following purposes, which are considered to be within our legitimate business interests:

  • To provide goods and services where it has been requested,
  • To inform people of goods and services we provide or offers that may interest them,
  • To send notification on subjects to individuals who have asked to be kept informed,
  • To improve the quality of the services we offer, and to better understand customers’ needs by requesting feedback,
  • or reviews of the services provided, or sending survey forms,
  • To send notifications of any changes to the goods and/or services provided that may affect people,
  • To understand the scale of the customer base; for statistical analysis and market research,
  • To provide reference information to third party organisations when necessary,
  • To improve the organisations website so content is delivered more efficiently,
  • To protect the organisations assets

Special Category Personal Data

Vytaliving may intend to process the following kinds of Special Categories of Personal Data:

  • Data concerning health information,
  • Where Special Categories of Personal Data are processed, one or more of the following lawful basis shall apply:
  • Vytaliving has received explicit consent.
  • It is necessary for reasons of public health or ensuring high standards of quality and safety of health care and of
  • medicinal products or medical devices. 

Where does Vytaliving obtain Personal Data from?

We will collect personal data directly from you in various ways. This could include when you complete an online form, or if you provide the data directly to a representative of Vytaliving.

We may also gather personal data by any of the following methods:

  • From technical functionality that gathers data automatically from computer equipment when people visit our online
  • platforms.
  • From third-party organisations provided for future marketing purposes.  

Who will Vytaliving share your Personal Data with?


To achieve the above stated purposes for which we process your personal data, we may have to share your personal data with certain third parties. We shall make all reasonable efforts to ensure that any third-party we share your personal data with is also compliant with data protection law.

The kinds of third parties we may share your personal data with include:

  • Other businesses that are part of a single entity that trade under different names.
  • Organisation where it is necessary to provide goods or services.
  • Organisations where it is necessary to setup various resources.
  • Organisations that are acting as our marketing agents. 

The specific types of third-party Vytaliving may share your personal data with include:

  • Nicklins LLP Payroll
  • Unifda Analytics
  • Fairway Pharmacies Limited 

Where will Vytaliving store your Personal Data?


Vytaliving will not transfer your personal data to any country other than those that have been granted an adequacy decision under the General Data Protection Regulation.

We may however share your personal data with third-party organisations who then transfer the data. We shall take all reasonable measures to ensure those third parties are also compliant with data protection law.


How long will Vytaliving keep your Personal Data?


We will keep your personal data only for as long as required to achieve the purposes for which it was collected, in line with this privacy notice.

The following criteria are what determine the period for which we will keep your personal data:

  • Until we are no longer required to do so to comply with regulatory requirements or financial obligations.
  • Until we are no longer required to do so by any law we are subject to.
  • Until all purposes for which the data was originally gathered have become irrelevant or obsolete. 


Automated Decision Making


Vytaliving uses automated decision-making processes for the following purposes:

  • To segment the orders by using a predetermined set of questions by a pharmacist which main aim is to prevent
  • unsuitable medication being sent to an individual.
  • Your Rights, Our Responsibility
  • There are several rights granted to you immediately upon providing us with your personal information; some of these
  • are mentioned above. We’d like you to know that at Vytaliving we take your rights seriously and will always conduct
  • ourselves in a way that is considerate of our responsibility to serve your legal rights.  

The Right of Access


This grants you the right to confirm whether or not your personal data is being processed, and to be provided with relevant details of what those processing operations are and what personal data of yours is being processed.

If you would like access to the personal data we have about you, we ask that you contact us using the details below.


The Right to Rectification


This one is fairly straight forward; if you notice that the data we have about you is inaccurate or incomplete, you may request we rectify the mistake. We will make every effort to respond to requests of this type immediately.


The Right to Erasure


Otherwise known as the ‘right to be forgotten’, this given you the right to request your personal data be deleted. This is not an absolute right; if you were to request that we erase your personal data, we would erase as much of that data as we could but may have to retain some information if it is necessary. Were we have received a request for personal data to be erased, if it is necessary for us to retain some of that information we shall ensure that the remaining data is used only when and where it is absolutely necessary.


The Right to Objection


The right to object is a basic freedom all democracies enjoy. If you wish to object to the way we use, or have used, your personal data you may do so freely.


The Right to Portability


This is a legal right afforded to you that states we must pass on all of the details you have provided to us in a machine-readable format, either to your or to another provider of your choosing.


The Right to Complain


We will always try to maintain the highest standards and encourage the confidence our customers have in us as an organisation. To achieve this, we request that any complaints be first brought to our attention so we can properly investigate matters. If you would like to complain about Vytaliving to a regulatory body, you may do so by contacting your local data protection supervisory authority.


Vytaliving Contact Details


Vytaliving Limited 

Unit 2 Frederick Road, Hoo Farm Industrial Estate


DY11 7RA

01562 752700



Who is the Vytaliving Data Protection Officer?


Ametros Group Ltd

Lakeside Offices, Thorn Business Park

Rotherwas Industrial Estate





Tel: 0330 223 2246